954 Middlesex Turnpike, Unit A1, Old Saybrook, CT 06475
Phone: 860-575-4189
Email: Colleen@LaFrancoisMarketing.com

Colleen Doyle LaFrancois,
Marketing and Public Relations Strategist

Colleen offers twenty years of leadership experience developing people and concepts in the entertainment,
retail and cultural art fields. She has crafted branding, promotional and community outreach campaigns for
large scale retail development projects including the World Trade Center and many other super-regional shopping
centers. Colleen owns and operates a successful art gallery in Old Saybrook, Connecticut, and has created national
and statewide programs for arts education.

Marketing and Public Relations Consultant, 2006-2007

• Westfield Annapolis Grand Opening - prepared public relations strategy and media plan for
  opening of $100 million retail/entertainment redevelopment project in Annapolis, Maryland.
  
• Beyond The Wall: Freedom, Art and Reflection, The Outdoor Arts Foundation, Tampa, Florida -
  developed strategy for procurement of corporate sponsorships for international art exhibit.
  
• Westfield Santa Anita Repositioning - authored media materials and developed community
  outreach initiatives to combat pending competition in the San Gabriel Valley, California market.
  
• Opened a successful retail gallery and café called Anthology, located in Old Saybrook, CT,
  featuring art, antiques and handcrafts by local artisans.
  
• World Baseball and Softball Coaches Conventions, Mohegan Sun Resort, Connecticut -
  national clinic attracting more than 2,000 coaches, featuring 80 plus exhibitors and offering over
  30 top presenters including Cal Ripken Jr., Don Mattingly, Jennie Finch and many others.

Vice President Marketing, Westfield Corporation Inc., 1994-2006

• Responsible for overseeing all marketing and PR functions for seventeen regional shopping malls
  on the East Coast, from New York to Florida, with a staff of 23 marketing professionals.
  
• Captained numerous major redevelopment projects from groundbreaking through grand opening,
  including Garden State Plaza in Paramus, NJ, one of the nations largest and most productive shopping centers.
  
• Led marketing efforts for Westfield branding of the World Trade Center retail facilities in 2001, New York, NY.
  
• Key participant in strategic planning of a successful national branding campaign for Westfield in 1999.
  
• Created company’s signature charity event for international portfolio, called Westfield Works Wonders,
  beginning 1997.
  
• Connecticut Association of Schools - originator of annual statewide high school arts awards program
  founded in 1994, now celebrating its thirteenth year.

Group Marketing Director, CenterMark Properties, 1987-1994

• Developed marketing plans, budgets and long-range business plans for three regional shopping centers.
  
• Conceptualized and implemented sales promotions, special events, customer service programs and
  merchant incentive programs.
  
• Recipient of two ICSC (International Council of Shopping Centers) Maxi Awards for Marketing Excellence.

Professional Designation

CMD (Certified Marketing Director) accreditation from the ICSC.

Education

Boston College, Chestnut Hill, MA - Bachelor of Arts, School of Arts and Sciences.
Dual Major: English and Communications