954 Middlesex Turnpike, Unit A1, Old Saybrook, CT 06475
Phone: 860-575-4189
Email: Dianne@LaFrancoisMarketing.com

DianneAnnelli, Creative Director

Dianne is an accomplished Graphic Designer with over twenty years of executive level experience in the
retail, corporate, healthcare, real estate and sports/recreation sectors. She provides innovative creative
direction and complete production of clients' branding concepts, advertising campaigns, and point of purchase
materials, and specializes in web site design with an eye towards intuitive navigation.

DianneAnnelli.com, 2005-2007

Art Direction and Graphic Design services include identity creation, website design and development of complete
promotional packages, advertisements and catalogs for retail and corporate accounts. Clients include Wadsworth
Glen Health Care and Rehabilitation Center, Gladeview Health Care Center, Heritage Commons Rental Retirement
Community, Yoga Possibilities, Total Team Solutions, CT Town & Country Realty, William Raveis Real Estate, RidgelandFarms.com, LaFrancois.net, AnthologyShop.com, SailingPrograms.com, HelenCollins.net and
MtSnowHome.com.

Art Director, Bob’s Stores (a division of TJX), 2000-2004

• Provided creative direction through an understanding of the target customer, consumer patterns,
  usage patterns, and popular and economic trends to maintain the design integrity of the
• Bob’s Stores brand, assuring quality, consistency and timely completion of all design projects.
• Led a team of graphic designers to design and produce weekly retail flyers, catalogs, direct mail pieces,
  newspaper advertisements and promotional materials for over 100 stores in the northeastern US.
• Concepted and designed all seasonal, event and grand openings for entire portfolio of stores.
• Attended merchandise turn-ins and recorded buyers styling requests for photo shoots.
• Provided art direction on all photo shoots, scouted locations and established and maintained
  collaborative relationships with photographers, producers and stylists.

Art Director, Ames Stores - 1996-2000

• Provided creative direction for the development of company’s branding concepts and designs.
  
• Produced in-store and event materials for over 400 hundred retail stores including point of purchase
  collaterals, promotional items and signage. Designed sale catalogs, special event and grand opening
  materials and corporation solicitation pieces.
  
• Directed on-figure location photo shoots and product laydown photography.
  
• Team member awarded the yearly Ames Corporate Chairman’s Award for high work ethics.
  
• Awarded Advertising Department’s “A-Team” Member of the Month award for high work ethics.
  
• Chosen by department heads to be a part of a “Creative Workshop Team” to assist Ames in
  making creative strides.

Education

Paier School of Art ~ Hamden, CT